Marketing

Transformative Recruitment Marketing Solutions.

Our recruitment marketing service is your key to finding top talent. We employ strategic campaigns, employer branding, and targeted outreach to attract and engage the best candidates. Let us help you build a talent pipeline that fuels your company’s growth and success.

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1 e1678736152581

The Value We Provide Our Clients

In today's dynamic market environment, organizations face numerous challenges that can impact their growth and success. Rapid changes in market trends such as digital transformation, the growing importance of sustainability, personalized experiences, and customer preferences have made it more difficult than ever for organizations to stand ahead of their competitors. These challenges are not unique to any specific type of business and often require specialized marketing strategies that we design with you as your marketing consultants.

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Market Positioning

One of the biggest challenges organizations face is achieving competitive differentiation. This requires a deep understanding of your audience, competitors, and market trends to develop a unique value proposition that resonates with your target market.

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Client / Partnership Acquisition

Acquiring new clients and partnerships requires the development of effective marketing strategies that reach your target audience through the right channels and messaging. Strong relationships with key industry players position your organization as a desirable partner.

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Attract and Retain Talent

By leveraging recruitment marketing techniques to create and promote an attractive employer brand, organizations can improve the outcomes of their recruitment efforts, which results in a culture-driven, talented, and engaged workforce.

Business Solutions

Revolutionize your Company with Cutting-Edge Digital Marketing Solutions

Our marketing solutions are custom designed to support your strategic business objectives.

Whether it's through strategic branding, effective marketing campaigns, or targeted employer engagement, our marketing solutions help you overcome challenges and achieve your business aspirations.

By creating an effective data-driven strategy, we can help you bridge the gap between marketing and sales, ensuring that your marketing efforts drive tangible business results.

Digital Marketing Agency
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Our Services

Empower Your Business And Elevate Your Brand With Digital Marketing

We take the time to understand your business challenges so your marketing messages resonate on an emotional level that positions you as the best solution.

Identify Opportunities for Growth and Develop a Customized Digital Marketing Strategy that Aligns with Your Business Goals.

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Our Process

Tailored Solutions, Streamlined Processes

Our goal is to help your business improve its digital presence by creating successful digital marketing strategies resulting in the capture of growth opportunities and increased revenue.

A Proven Methodology for Success

Our aim is to enhance your digital footprint online by developing effective digital marketing strategies that capture potential growth opportunities and boost revenue for your business.

01

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Market Positioning

We conduct competitive research and target audience research necessary to understand how to position your company as a market leader in your business space.

02

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Strategy

We take the time to understand your business aspirations and challenges to develop marketing strategies and messages that resonate with your target audience on an emotional level.

03

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Execute

Having the right strategy is only part of the game. Consistent execution of a winning strategy drives business outcomes.

04

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Measure

We believe that what is not measured cannot be improved. Therefore, we identify the metrics and performance targets that our clients define as success.

05

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Optimize

After analyzing performance metrics, we modify the digital marketing strategies to drive increased business outcomes over time.

Industries

We adapt to fit your need

We have the capacity to address the hiring needs of organizations across a variety of industries. Our clients are matched with experts who understand your field and the type of candidates it takes to help you succeed.

Government

Government Services

We support federal, state, and local government contractors by positioning them digitally, to be the contractor of choice to win new contracts.

Education Training

Education & Training

We develop specialized digital marketing campaigns that attract course participants of any demographic.

Nonprofit

Non-Profit

We position an organization’s brand and digital presence to match its desired donor profile expectations.

Information Technology

Technology

With more service providers than one can count, cut through the noise of competition with an online presence that builds trust.

Consulting Firms

Consulting Firms

Consulting business is won based on trust. We help consulting firms establish themselves as thought leaders.

Retail

Retail

In retail, not all products are the same but many products are similar. Displaying value through outcomes is the basis of strategy.

Local Business

Local Businesses

We implement geolocation strategies that position a local business as a top choice in their area.

Resources

Stay Informed: Scale to Success with our Solutions

Our goal is to help your business to improve your digital presence by creating a successful marketing strategy to capture growth opportunities and increase revenue.

This Is Demo

We work with a variety of clients, including small to medium-sized businesses, startups, and large enterprises across various industries such as Government services, Nonprofits, Education & Training, Information Technology, Consulting Services, and more. We tailor our services to meet the specific needs of each client and work closely with them to ensure their marketing strategy is aligned with their unique business goals.
We offer a wide range of marketing services, including strategy development, brand development, content marketing, social media management, digital advertising, email marketing, search engine optimization (SEO), Executive Branding, Employer Branding, Recruitment Marketing and more.
We use a combination of different metrics, such as website traffic, leads, conversions, engagement, and return on investment (ROI), to track the success of marketing campaigns. We also provide regular reports and analytics to keep our clients informed about the progress of their marketing campaigns.
Our process for developing a marketing strategy involves conducting in-depth research into the client’s business, target audience, industry trends, and competition. Based on this research, we develop a customized marketing plan that aligns with the client’s business goals and delivers results. How do you ensure that our brand is consistent across all marketing channels? We work closely with our clients to develop a comprehensive brand strategy that includes brand messaging, voice, tone, and visual identity. We then use this strategy to ensure that all marketing materials are consistent across all channels, including website, social media, email, and advertising.
We provide comprehensive reports and analytics that track the success of marketing campaigns, including website traffic, leads, conversions, engagement, and ROI. We also provide detailed analysis and recommendations for improving campaign performance and achieving better results. We use industry-leading tools and software such as SEMrush, HubSpot, Go High Level, Hootsuite, just to name a few.
Workforce Solutions

Branding your way to success: How digital marketing is transforming recruitment strategies

Our goal is to help your business to improve your digital presence by creating a successful marketing strategy to capture growth opportunities and increase revenue.

Workforce Solutions
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A workforce solution that attracts, converts, and retains your best employees.

Strategic investments in human capital can yield unparalleled returns for any
company. Therefore, hiring the right people and effective utilization of your
existing workforce is the foundation for achieving sustainable business success.

 

Our business transformation services challenge the status quo of the recruitment and staffing industry. We don’t engage to just understand your brand—We take the time to understand your brand aspirations and help shape your identity before locating the talent that will help your business thrive.

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FREE consultation

Aiyaz, VP of Recruitment and Staffing

Aiyaz Uddin

VP, Recruitment and Staffing

With over 15 years of experience in the industry, Aiyaz brings a wealth of knowledge and expertise to our team by strategically positioning clients to attract, engage, and pipeline the most sought-after talent in information technology utilizing open-source intelligence, talent solutions, and machine learning tools for federal and local government contracting firms, and commercial employers. Aiyaz has a proven track record of success in matching the right talent with the right opportunities, leading to long-term and mutually beneficial relationships.

 

As a leader in the industry, he is constantly seeking out new and innovative ways to improve our services and deliver the best results for our clients and job seekers.


Aiyaz is a certified tech recruitment professional with an MBA in Finance & Marketing along with M.Sc. Psychology. Additionally, his drive to seek new and innovative approaches to talent acquisition led him to speak on LinkedIn Talent Solutions by LinkedIn and HackerEarth’s Tech Recruiting Conference Hire 101.


Under Aiyaz 's leadership, XA Talent has become a trusted partner for companies looking to grow their teams and job seekers looking for their next great opportunity. Aiyaz and our team are committed to delivering an exceptional experience for everyone we work with.

 

Get in touch with XA Talent today, and let us help you find your next great opportunity.

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Peyton Brooks, VP of Workforce Development

Peyton Brooks

VP, Workforce Development

As a firm believer in continuous development and self-improvement, I attained a Bachelor of Science in Marketing from Howard University and a Juris Doctor Degree from The George Washington University Law School.

 

My passion for service to the community drove me towards the workforce development industry, where I have been in active pursuit to change the trajectory of lives and shape communities ever since. With nearly a decade of experience doing so, I have helped thousands of individuals obtain access to more short-term, affordable, and convenient upskill and reskill opportunities across the nation.

 

Given my vast industry expertise, I provide management consulting services to workforce
development organizations helping them with customized solutions, specialized curricula, strategic partnerships, and employer engagement. My consulting leverages deep technical knowledge as well as strategic and tactical approaches to provide the best solutions with data-driven outcomes. 

 

My proven experience in building workforce development systems have led me to develop and evangelize best practices for workforce development programs that include the following outcome-based attributes:

– Livable wages and sustainable careers in high-demand industry sectors
– Job placement-focused programs with strong employer partnerships
– Data-driven understanding of regional skills gaps; and
– Comprehensive skills training that includes practical application work experience with career coaching.

 

My ability to thrive in the workforce development industry is attributed to my strong interpersonal skills, which have enhanced my capabilities to understand what people truly mean to communicate when attempting to express their business challenges. This trait has set me apart from the rest, as I can identify and resolve the root cause of challenges resulting in proper alignment of investment to desired business outcomes.

 

Therefore, as a leader of cooperative outcome-focused efforts, I would like to connect with
professionals who are interested in collaborating to improve communities and change the trajectory of lives through sustainable career attainment.

Let's connect
Abigail Sel, Chief Marketing Officer

Abigail Sel, MBA

CMO

“Marketing maven with a knack for turning vision into outcomes.” As a Chief Marketing Officer with a passion for storytelling and launching innovative digital strategies, I’ve spent the last decade helping companies build brand love and drive business growth📈. 

 

From leading cross-functional teams to developing and executing innovative marketing campaigns, I’ve always been driven by the power of connection. I’m a strategic thinker, data-driven decision-maker, and creative problem solver. I specialize in digital marketing, brand positioning, and go-to-market planning.

 

I’m Abigail👋🏽, a marketing expert who has transitioned from luxury brand marketing to corporate and executive branding. Two years ago, I merged my boutique marketing agency with XA Talent to create a disruptive Recruitment Marketing and Branding Agency.

 

We pulled apart the pre-existing Talent Acquisition Accelerator System (TAA) and enhanced it to what we currently call the 𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 𝗦𝘆𝘀𝘁𝗲𝗺. This system was created and perfected by our founder, Evan Jones, in his 22 years in business managing his own federal government consulting firm, XA Systems, consulting with market-leading companies such as Accenture, Booze Allen Hamilton, L3 Harris Corporation, and more.

 

👩🏽‍💻The Workforce Accelerator System is able to resolve workforce acquisition and retention challenges enabling SMBs, especially federal and state/local government contracting firms and workforce development companies, to hire culture-driven talent on-demand without having to pay high-cost third-party recruitment agency fees. Moreover, with compelling brand stories and data-driven strategies, you have the potential to stay ahead of your competitors to attract new talent and clients/partners.

 

What makes my expertise different in the market is that I utilize winning creative methodologies to differentiate corporate SMBs’ marketing campaigns that result in connection with their target audience. So yes, collaborating on this system has been the most rewarding experience in my fifteen-year professional career.

 

When I’m not strategizing, you can find me attending marketing events and exploring new technologies and trends to bring fresh perspectives to the table.

 

Personally, I have lived in five countries – Malaysia, Australia, Dubai, the UK, and the US.
✈️an avid traveler
📑completed my MBA in London
👩🏽‍🍳love to experiment with new recipes at home
🤸🏽‍♀️absolutely love Pilates to strengthen my mind and body!

Connect with me⤴️ to learn more about how I can help your business succeed.

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Evan Jones, Founder and CEO

Evan Jones

Founder and CEO

After 20 years of delivering IT management consulting and infrastructure operations & management services to the federal government (XA Systems, LLC https://xasystems.com/) and hiring thousands of employees over the years, Evan and his team have developed a system that scales a company's personnel recruitment with culture-driven candidates who contribute to the success of the business.

 

As a technology-based business focused on continual process improvement, the methods he and his team have developed have been improved over the years and are centered on employer branding and recruitment marketing that results in a pipeline of engaged candidates ready to be hired on demand. He believes every business can succeed and create an impact if they are willing to take uncomfortable action with the right tools and knowledge. He’s determined to stand in the gap and provide the tools and knowledge businesses need.

 

To date, he has played a role in the growth and development of more than 30 companies. He has worked behind the scenes of SMBs and massive 8 to 10-figure companies helping them overhaul their processes, reinvent their recruitment marketing strategies, and drive growth, both in net profit and an overall employer reach into job seeker communities.

 

With a passion for business transformation, Evan has developed his own technology, an enterprise SaaS solution, ServeOptics, that delivers service support performance metrics to IT leaders who need actionable insights to make informed business decisions. The more visibility of operations that exists with real-time performance metrics and automated reporting, the more efficient and effective companies can be in their service support operations, which enables a business to gain a significant competitive advantage in their industry.

 

Evan is interested in connecting with forward-thinking business professionals who want to collaborate on business opportunities or discuss how his recruitment system can enable a business to attract top-tier candidates, employ on-demand, and retain its best employees.

Let's connect