Branding
Our Executive Personal Branding Program is a strategic investment that elevates your influence, reputation, and overall professional presence. By strategically crafting your image, you will naturally draw top talent, valued partners, and prospective clients to your organization.
that sets you apart from the competition and helps you achieve greater success in your business endeavors.
Business leaders, founders, and executives understand the significance of personal branding in their business strategy. However, finding the time and knowing where to begin can be a challenge. That's where XA Talent comes in. We specialize in building authentic personal brands across various platforms, including LinkedIn, Instagram, TikTok, Twitter, YouTube, Quora, Medium, and Websites. Our goal is to help executives, founders, and leaders leverage their unique personalities to gain a competitive edge. Personal branding not only gives your organization a voice, but it also attracts top talent, builds client relationships, and opens doors for collaborations and opportunities.
With XA Talent by your side, you can make a lasting impact in your industry and seize endless possibilities. Let us help you showcase the leaders behind your organization and unlock new avenues of success.
Content shared by business leaders is shared 24 times more compared to the same content shared by a company account.
Top executives worldwide recognize that CEO reputation contributes up to 45% of a company's market value.
82% of customers trust a company more when their senior management are active on social media.
SMB's have unique business challenges that our service is designed around building your workforce by helping you to attract and retain top talent, and expanding your business by establishing fruitful business partnerships and strong client relationships.
Our strategies reduce your dependence on third-party recruitment firms and amplify the effectiveness of your own staff's ability to attract top talent
Additionally, we help you to drive inbound inquiries, allowing you to spend less time chasing clients or partnerships and more time nurturing relationships. Even in face-to-face networking events, your prospects will recognize your expertise through the thought leadership content you shared online, setting you apart from your competitors.
We take the time to understand your business challenges so your marketing messages resonate on an emotional level that positions you as the best solution.
The first step is discovering your unique voice. Through a series of questions and exercises, we'll get to know you better - not just as a business leader, but also as an individual. We'll dive into your preferences, your style, and what makes you tick. Our goal is to set you apart from the crowd, giving you that competitive edge, and positioning you as a thought leader in your field. At the end of it all, you'll have a detailed personal brand brief, a guide, and a fully-fledged brand architecture in your hands.
Next up strategy sessions with our CMO and the rest of our marketing team. We will dive into your immediate hiring needs, discuss potential strategic partnerships, and get to know your target audience. Then, we will build a custom roadmap for you, starting with LinkedIn, long-form articles, Medium content, and video content plan. And within just three months, we'll ramp things up to make waves across other channels and establish you as a thought leader in your field.
The final step? We'll ramp up the action with engaging videos, syndicated articles, podcast appearances, and press releases to boost your online visibility. Along the way, we'll repurpose your content to fortify your company brand, ensuring it gets the attention it deserves. But here's the cherry on top – we'll create valuable content pieces, like e-books, video ads, which you can use in your marketing campaigns to attract top-notch leads and talent.
To effectively implement personal branding as a company strategy, we recommend identifying at least 2-3 personal branding champions within your executive or management team. These individuals will serve as the driving force behind our content creation.
When your key team members actively post content on platforms like LinkedIn, it will have a powerful impact. The content posted will help attract top talent, strengthen client relationships, and even attract new clients and partners to your organization.
The return on investment is significant when you engage your teams in the personal branding journey.
This Is Demo
VP, Recruitment and Staffing
With over 15 years of experience in the industry, Aiyaz brings a wealth of knowledge and expertise to our team by strategically positioning clients to attract, engage, and pipeline the most sought-after talent in information technology utilizing open-source intelligence, talent solutions, and machine learning tools for federal and local government contracting firms, and commercial employers. Aiyaz has a proven track record of success in matching the right talent with the right opportunities, leading to long-term and mutually beneficial relationships.
As a leader in the industry, he is constantly seeking out new and innovative ways to improve our services and deliver the best results for our clients and job seekers.
Aiyaz is a certified tech recruitment professional with an MBA in Finance & Marketing along with M.Sc. Psychology. Additionally, his drive to seek new and innovative approaches to talent acquisition led him to speak on LinkedIn Talent Solutions by LinkedIn and HackerEarth’s Tech Recruiting Conference Hire 101.
Under Aiyaz 's leadership, XA Talent has become a trusted partner for companies looking to grow their teams and job seekers looking for their next great opportunity. Aiyaz and our team are committed to delivering an exceptional experience for everyone we work with.
Get in touch with XA Talent today, and let us help you find your next great opportunity.
VP, Workforce Development
As a firm believer in continuous development and self-improvement, I attained a Bachelor of Science in Marketing from Howard University and a Juris Doctor Degree from The George Washington University Law School.
My passion for service to the community drove me towards the workforce development industry, where I have been in active pursuit to change the trajectory of lives and shape communities ever since. With nearly a decade of experience doing so, I have helped thousands of individuals obtain access to more short-term, affordable, and convenient upskill and reskill opportunities across the nation.
Given my vast industry expertise, I provide management consulting services to workforce
development organizations helping them with customized solutions, specialized curricula, strategic partnerships, and employer engagement. My consulting leverages deep technical knowledge as well as strategic and tactical approaches to provide the best solutions with data-driven outcomes.
My proven experience in building workforce development systems have led me to develop and evangelize best practices for workforce development programs that include the following outcome-based attributes:
– Livable wages and sustainable careers in high-demand industry sectors
– Job placement-focused programs with strong employer partnerships
– Data-driven understanding of regional skills gaps; and
– Comprehensive skills training that includes practical application work experience with career coaching.
My ability to thrive in the workforce development industry is attributed to my strong interpersonal skills, which have enhanced my capabilities to understand what people truly mean to communicate when attempting to express their business challenges. This trait has set me apart from the rest, as I can identify and resolve the root cause of challenges resulting in proper alignment of investment to desired business outcomes.
Therefore, as a leader of cooperative outcome-focused efforts, I would like to connect with
professionals who are interested in collaborating to improve communities and change the trajectory of lives through sustainable career attainment.
CMO
“Marketing maven with a knack for turning vision into outcomes.” As a Chief Marketing Officer with a passion for storytelling and launching innovative digital strategies, I’ve spent the last decade helping companies build brand love and drive business growth📈.
From leading cross-functional teams to developing and executing innovative marketing campaigns, I’ve always been driven by the power of connection. I’m a strategic thinker, data-driven decision-maker, and creative problem solver. I specialize in digital marketing, brand positioning, and go-to-market planning.
I’m Abigail👋🏽, a marketing expert who has transitioned from luxury brand marketing to corporate and executive branding. Two years ago, I merged my boutique marketing agency with XA Talent to create a disruptive Recruitment Marketing and Branding Agency.
We pulled apart the pre-existing Talent Acquisition Accelerator System (TAA) and enhanced it to what we currently call the 𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 𝗦𝘆𝘀𝘁𝗲𝗺. This system was created and perfected by our founder, Evan Jones, in his 22 years in business managing his own federal government consulting firm, XA Systems, consulting with market-leading companies such as Accenture, Booze Allen Hamilton, L3 Harris Corporation, and more.
👩🏽💻The Workforce Accelerator System is able to resolve workforce acquisition and retention challenges enabling SMBs, especially federal and state/local government contracting firms and workforce development companies, to hire culture-driven talent on-demand without having to pay high-cost third-party recruitment agency fees. Moreover, with compelling brand stories and data-driven strategies, you have the potential to stay ahead of your competitors to attract new talent and clients/partners.
What makes my expertise different in the market is that I utilize winning creative methodologies to differentiate corporate SMBs’ marketing campaigns that result in connection with their target audience. So yes, collaborating on this system has been the most rewarding experience in my fifteen-year professional career.
When I’m not strategizing, you can find me attending marketing events and exploring new technologies and trends to bring fresh perspectives to the table.
Personally, I have lived in five countries – Malaysia, Australia, Dubai, the UK, and the US.
✈️an avid traveler
📑completed my MBA in London
👩🏽🍳love to experiment with new recipes at home
🤸🏽♀️absolutely love Pilates to strengthen my mind and body!
Connect with me⤴️ to learn more about how I can help your business succeed.
Founder and CEO
After 20 years of delivering IT management consulting and infrastructure operations & management services to the federal government (XA Systems, LLC https://xasystems.com/) and hiring thousands of employees over the years, Evan and his team have developed a system that scales a company's personnel recruitment with culture-driven candidates who contribute to the success of the business.
As a technology-based business focused on continual process improvement, the methods he and his team have developed have been improved over the years and are centered on employer branding and recruitment marketing that results in a pipeline of engaged candidates ready to be hired on demand. He believes every business can succeed and create an impact if they are willing to take uncomfortable action with the right tools and knowledge. He’s determined to stand in the gap and provide the tools and knowledge businesses need.
To date, he has played a role in the growth and development of more than 30 companies. He has worked behind the scenes of SMBs and massive 8 to 10-figure companies helping them overhaul their processes, reinvent their recruitment marketing strategies, and drive growth, both in net profit and an overall employer reach into job seeker communities.
With a passion for business transformation, Evan has developed his own technology, an enterprise SaaS solution, ServeOptics, that delivers service support performance metrics to IT leaders who need actionable insights to make informed business decisions. The more visibility of operations that exists with real-time performance metrics and automated reporting, the more efficient and effective companies can be in their service support operations, which enables a business to gain a significant competitive advantage in their industry.
Evan is interested in connecting with forward-thinking business professionals who want to collaborate on business opportunities or discuss how his recruitment system can enable a business to attract top-tier candidates, employ on-demand, and retain its best employees.